About Us

About Studio B

Founded in 1995 by Sherry and David Rogelberg, Studio B has been helping companies like IBM, Intel, Oracle, CBSi, Microsoft, First Data, Pearson, Wiley, and O’Reilly create and deliver great content as well as marketing and training solutions. We believe that the quality of our work is our primary marketing strategy. We’re very proud that we were able make the Inc. 500 Company list twice—completely through word-of-mouth marketing.

Our Values and Commitments

David and Sherry Rogelberg, Founders of Studio B

David and Sherry Rogelberg, Founders of Studio B

  • Continually add value. The more we work together, the more we refine our processes and approaches to make sure that we’re delivering exactly what you want in the most efficient way possible. Most importantly, as we learn more about your company and strategies, we strive to add value through innovation.
  • Integrity and loyalty. We believe in long-term relationships. Relationships have to be win-win, and we know that we need to earn your trust.
  • We’re a partner, not a vendor. Although our goal is to give you exactly what you want, we believe that it’s our job to make sure you’re as successful as possible. If we feel that you’re making a strategic mistake, we’ll diplomatically explain our concerns and suggest alternatives. Just trying to make you happy is a short-term strategy. Our goal is to make you happy and successful, even if that means challenging your thinking from time to time.

What Makes Us Different

Marketing agencies are typically staffed solely with marketing people. We’re not. In fact, prior to joining Studio B, most of us had distinguished careers in the publishing industry. That’s significant for you.

As a publisher, if your content is good, you succeed. If it isn’t, you quickly go out of business. We apply the very same principles to creating marketing content as we do for publishing best-selling trade books. In short, we hold to a higher quality standard than marketers. We believe that every piece of marketing content we create needs to be something that the target reader would gladly buy.

Our Secret Weapon: An Army of Subject Matter Experts

To create marketing content that’s meaningful, you have to really understand the market. The best way to understand a market is to be part of it. We have an extensive database of several thousand technology professionals that we’ve been developing for more than 10 years. It’s comprised of in-the-trenches consultants, best-selling technology book authors, and trainers with deep experience in every technology area. Our unique team approach—in which we pair marketing writers with subject matter experts—allows us to create meaningful content, work quickly, create multiple pieces simultaneously, and have a wide range of subject matter expertise. In addition, our relationship with subject matter experts allows us to test your content with your target audience prior to publishing it.

Our History

From the beginning, Studio B challenged the status quo. Studio B got its start as a literary agency specifically for top computer book authors. We helped our authors craft brilliant ideas for books that ended up being best sellers—a job typically done by publishers. Building on our success, we applied our ability to craft best-sellers into generating brilliant marketing content for corporations. Rather than create the usual boring marketing materials and documentation, we use our best practices to help you create focused messages to amplify your voice and clarify your story, motivating your customers to learn more, buy more, and stay loyal. Today, we work with hundreds of top technical authorities, and we proudly partner with companies like Microsoft, Apple, IBM, AOL, Adobe, Amazon, and Intel to fuel many of their most important marketing initiatives. We pride ourselves on delivering brilliant, intuitive content.

We’ve enjoyed 14 years of success, and our client list speaks for itself. We’ve been working with most of the companies on our client list for more than 10 years: They’ve been loyal to us, and we’ve been loyal to them.

We invite you to contact us so that we can discuss your marketing strategies and see how we can be a partner in your success.