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We work closely with you to understand your market objectives and
key messages, and we assemble teams of content developers and subject
matter experts to build the highest quality go-to-market
materials.
What we can do for you:
We will work closely with you to
build sets of market materials with consistent product messaging tailored
to different audiences. For instance, a typical set of materials with
integrated messaging can include:
- Business value paper, for the executive-level business decision
maker
- Short, medium, and long slide presentations for the executive-level
business decision maker
- Technical white paper, for the technical decision maker
- Short, medium, and long slide presentations for the executive-level
business decision maker
- Product data sheet summarizing features and capabilities
- Product positioning brief to support your field sales people
- Case studies
Other complementary marketing materials that
fill out the set include:
- Technical reviewer guide (a more detailed presentation intended for
those assessing the value and capabilities of a technology)
- Competitive product analysis
- Deployment and migration guides
- Developer guides
- Product tour, including demos
- One- to three-day new product training seminars, including slide
presentations, presenter notes, and hands-on labs
We can provide contributors and editors to develop web site content,
and we have special expertise in developing interactive community web
sites. We can also modify the character of a web site over time to stay in
tune with your market cycle.
Studio B offers you a single source for a wide variety of technical
skills and marketing content capabilities.
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